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Bringing Vietnamese agricultural products to standard Japanese supermarkets

Considering customers as number one and always carefully preparing all documents related to product origin is the principle of operation of FujiMart.

 

FujiMart brand was established in September 2018 based on a joint venture between BRG Group (Vietnam) and Sumitomo Corporation (Japan). In December 2018, FujiMart opened its first supermarket in Hanoi City, with the main activity being the retail food business.

 

Mr. Ohama Yuji - Sales Department Manager of FujiMart Supermarket

 

Daily check

 

According to Mr. Ohama Yuji - Sales Department Manager of FujiMart Supermarket, select the retail market, which is very competitive in Vietnam. FujiMart has just opened three supermarkets in the past three and a half years. With many years of experience in the supermarket business in Japan, FujiMart wishes to bring the freshest and cleanest products to consumers.

 

That also means that FujiMart needs to harmoniously solve the problem of quality and price to stay true to the principle: Vietnamese cuisine is honored in Japan's dedicated service culture.

 

To do this, FujiMart thoroughly applies the principle of “Know-how”. Specifically, it is to provide services, so customers feel secure and safe when coming to FujiMart, especially in managing fresh products. To do so, FujiMart accepts to spend more money to keep the freshness of the products, such as arranging a more significant percentage of new stalls than the common ground or maintaining a low storage temperature for products and food immediately after production or processing.

 

Keeping the freshness of products before reaching customers is not easy. Everyone is now well aware of food hygiene and safety. That is one of many factors that FujiMart pays attention to when considering opening a new supermarket.

 

The guidance of Japanese experts, with more than 40 years of experience in supermarket operation, is one of the secrets to helping FujiMart control the quality of goods, and ensure hygiene and food safety.

 

Since its establishment, FujiMart has been consistent with the "Fresh Everyday - Fresh every day" criterion. In addition to increasing the percentage of fresh products, FujiMart always reminds itself that inspection of goods must occur daily. These are all secrets of FujiMart when operating supermarkets in Japan and are now applied in the Vietnam market.

 

FujiMart has just finished three years of testing. FujiMart is confident of accelerating the speed of supermarket opening from now on through the feedback and evaluation of customers and high reports on the business situation.

 

Covid-19 has profoundly affected many aspects of life. However, most of the products that FujiMart sells are in the group of essential products. FujiMart receives support from the government, ministries, departments, and branches to help maintain the supply chain, ensuring fresh food to customers.

 

Everyone thinks logistics are affected the most during the Covid-19 outbreak, but according to FujiMart, this number is only a part. FujiMart's way is to diversify suppliers. Whenever working with a new supplier, FujiMart clearly states its criteria. Thanks to building a vast network of suppliers and receiving a lot of support from them, FujiMart has no significant problems and always ensures the quality of imported goods to the supermarket.

 

 

Fresh stalls are always prioritized by FujiMart when arranged, arranged, and stored in the refrigerator under standard conditions.

 

Mutually beneficial cooperation

 

To gradually gain market share, FujiMart believes that it is always necessary to bring new experiences to customers. With products of great interest, FujiMart actively hoards supplies.

 

To increase the product's value, it is necessary to convey information about the product's good points to the customer. For example, the manufacturer's efforts in making sound, affordable products; the effort of the carrier when using multiple measures to maintain the freshness of the product; or a system of equipment, machinery, eye-catching and easy-to-see displays, and meaningful promotions of retailers.

 

FujiMart always emphasizes safety standards, including certifications such as VietGAP, and GlobalGAP. This is a way to improve product value, and manufacturers and retailers should pay attention to this issue.

 

There are 5 aspects that are always focused by FujiMart. The first is FujiMart targeting Vietnamese consumers with essential food and necessities.

 

At FujiMart, fresh food is imported daily, ensuring the fresh and delicious quality of products to consumers.

 

Second, create a convenient shopping environment for customers. The way to decorate and display goods on the counters and shelves is always simple to attract and develop a feeling of comfort and friendliness.

Third, FujiMart regularly invites experienced Japanese experts to Vietnam to guide and train employees. For example, experts will direct staff in a cake stall to make cakes and some other products according to Japanese processes, including flour ingredients.

Fourth, focus on and strictly control food hygiene and safety. With fresh products, right from the time they are imported into the warehouse until they are sold, they are strictly monitored for temperature. FujiMart achieved good revenue growth in the group of fresh products, although the price is higher than that of the traditional market.

Fifth, FujiMart attaches great importance to greeting customers. FujiMart continuously trains employees and reminds them that it is necessary to greet customers with a friendly smile so that they feel comfortable when shopping.

 

Source: Nong Nghiep Vietnam

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