ABJD is helping a dragon fruit cooperative improve their capabilities for more stable output.
The Problem: Vinh Phuc dragon fruit has a large cultivation area and high output, but there is still no official wholesale channel because the quality and appearance of the fruit are not as high as the market expected. The Approach: ABJD wishes is to use its connections to help this dragon fruit cooperative enter major supermarkets in the country and aim to export to Japan. To do this, ABJD realizes that they need to improve their production and management capabilities first.
The Solution: Recognizing that the farmers here do not have the habit of keeping a crop journal and do not standardize their production inputs by the growth phase of their crop, ABJD has connected them with Nagase Company, who specializes in providing technology solutions for crop journaling to farmers. At the same time, ABJD connects them with fertilizer experts at Nazo Company to help improve the soil and increase nutrients for plants. The Result: Bigger, sweeter fruit, now Vinh Phuc dragon fruit is ready to be sold at leading supermarkets like Aeon!
